Google Analytics is a free tool that allows you to track and analyze the traffic of your website. With it, you can learn who is visiting you, how they found you, what they wanted and whether or not they found it. The problem is, it's not very easy to use. After this course you should be able to quickly find the information that is important to you and perhaps be on your way to becoming Google certified!
Please note: We are still assessing the evolving COVID-19 pandemic. There is a possiblity this workshop may be postponed.
Micaela Contente is a Digital Marketing Technologist at Mason Digital, a digital marketing agency in Penfield. She graduated from RIT in 2016 and since then has been expanding her knowledge of Google Analytics, SEO, and Google Ads. Even though Micaela graduated a short time ago, she is excited to share her experience and help others learn.