Description: This workshop provides non-profit organizations with an introduction to the basic elements of a mission-driven communications strategy — including identifying audiences, crafting cogent messages, and using a variety of tools and techniques to deliver them. Includes exercises on relating interim goals to audiences, crafting messages, and (with attendee participation) communications “makeovers”.
(Note: For a more in-depth discussion of working with the media, inquire about our Media Relations workshop)
John has spent 30 years working for a variety of non-profit organizations (and a few for-profit ones) as a researcher, reporter, editor, director of publications, and communications consultant. Among his employers / clients have been Boardnet, the Center for Strategic and International Studies, Charitableway, CompassPoint, the Earth Island Institute, Global Exchange, Habitat for Humanity, Health Initiatives for Youth, the Health Trust, Hearst Newspapers, the Population Leadership Program, the Public Health Institute, the SF Foundation, the Smithsonian Institution, the Strategic Press Information Network, the Sustainable News Center, United Press International, WNET, and World Broadcast News.