Nonprofit Works Workshop: Mission-Driven Communications
Tuesday, September 26, 2017
Tuesday, September 26, 2017
1:30 pm to 4:30 pm

WNYLRC Training Center and Board Room


Description: This workshop provides non-profit organizations with an introduction to the basic elements of a mission-driven communications strategy — including identifying audiences, crafting cogent messages, and using a variety of tools and techniques to deliver them. Includes exercises on relating interim goals to audiences, crafting messages, and (with attendee participation) communications “makeovers”.

Topics include:

  • Using your organization’s mission and interim goals to identify your audience(s)
  • Analyzing demographics and culture to determine how to reach audiences
  • Tailoring your message to your audiences and choosing the right means to reach them
  • Communications tools — digital platforms, printed materials, the media, and others

(Note: For a more in-depth discussion of working with the media, inquire about our Media Relations workshop)

  • Cost: $75 per person (only $45 for WNYLRC members) - includes resource materials that participants can adapt for their organization's specific needs

Register Now

(Use "Register Now" link above to register directly with Nonprofit Works - there are a limited number of WNYLRC discounts available - apply the code "NPW115" to receive discount and pay only $45)


CE Workshop:
CE Hours:
Workshop Length:
Speaker Name:
John Wilner, Communications, Nonprofit Works
Speaker Bio:

John has spent 30 years working for a variety of non-profit organizations (and a few for-profit ones) as a researcher, reporter, editor, director of publications, and communications consultant. Among his employers / clients have been Boardnet, the Center for Strategic and International Studies, Charitableway, CompassPoint, the Earth Island Institute, Global Exchange, Habitat for Humanity, Health Initiatives for Youth, the Health Trust, Hearst Newspapers, the Population Leadership Program, the Public Health Institute, the SF Foundation, the Smithsonian Institution, the Strategic Press Information Network, the Sustainable News Center, United Press International, WNET, and World Broadcast News.

Max Class Size: